Challenge Seattle CEOs pitch in on transportation "crisis"

Seventeen CEOs leading many of the region’s top employers have announced “a vision for a comprehensive strategy” that includes “leveraging our business acumen” to improve transportation within Seattle and the surrounding area.

[caption id="attachment_8858" align="alignleft" width="640"]challenge seattle Microsoft President Brad Smith, at the UW today, with the UW President Ana Mari Cauce, former Governor Christine Gregoire, Seattle Mayor Ed Murray, PATH President and CEO Steve Davis and Zillow CEO Spencer Rascoff.[/caption]

The Challenge Seattle strategy includes a new Mobility Innovation Center at the University of Washington and 2035 goal to have 35 percent of their employees commute to work alone in a car.

(According to 2014 census data, 55% of Seattle commuters are in single occupant vehicles. Within King County - including Seattle - 68% drive alone to work.)

In addition to the 35% SOV goal, the CEOs named four other ways they’ll measure success: reliability, safety, percent of income spent on transportation and reducing carbon emissions.

“Through new technologies that can reduce cars on the road, to trip reduction efforts, to alternative transportation options that get people out of their cars, protection of our environment must be our legacy,” the business leaders said.

Their report identifies six collaborative strategies:

  1. Create an I-5 Corridor for the 21st Century - which includes ideas for new technology, operational integration and infrastructure
  2. Integrating Planning and Operation – focused on getting multiple agencies to better integrate planning and operations
  3. Manage with All Users in Mind – including next generation traffic apps and smart-cards
  4. Proactively Maintain Transportation Assets – focused on proactively getting ahead of weaknesses and shoring up the system
  5. Establish a Sustainable Funding Model - no tools were identified but priority is placed in investments with the highest return
  6. Integrate Land Use and Transportation Planning – building on best practices in the region, more coordination is urged with a focusing on measuring access by