A statewide strategy designed to prepare small businesses for the international visibility and economic impact associated with the FIFA World Cup 2026™ and future mega-events has been recognized with a VISION 2050 Award.
The Small Business Readiness Playbook deployed $250,000 to 23 organizations, activated 72 community and business organizations across King County, and supported 248 small businesses through markets, pop-ups, and corridor activations.
The impact of this work has been seen region-wide with numerous successful fan zone pop-ups and viewing sites, public excitement and people really coming together in a way that only sports can do, bridging cultures, countries into one community. Congratulations!
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